Shape are London's leading extension firm, specialising in domestic construction and creating beautiful homes.
The brief was to develop a visual identity that would cater to Shape's target market and reflect their brand values and aspirations.
Three stacked rectangles representing floors in a building form the basis of the design.
Deleting opposing segments creates a geometric “S” icon. The design has the spirit of a technical drawing which conveys precision and attention to detail.
Brand refresh for a home improvement firm.
Photography studio branding.