case study

Jeffery & Wilkes

Jeffery & Wilkes are a home improvement firm based in South London founded in 2001. Their logo and branding hadn’t been updated for many years and it was my job to create an identity that would better represent their professionalism as well as designs for their new website.

The Logo

The Monogram design is based around strong geometric shapes to give a feeling of solidity and stability.

The letter-forms intersect to create a memorable icon which subtly incorporates a roof-line.

Finally, I produced style guides and web/CSS/interaction specifications for engineers.